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Live Streaming E-commerce: A New Business Model to Boost Consumption

Live Streaming E-commerce: A New Business Model to Boost Consumption

The 2021 Central Economic Work Conference pointed out that we are currently facing the 'triple pressures of shrinking demand, supply shocks, and weakening expectations.' Both shrinking demand and weakening expectations affect consumption growth, which is a key link and important engine for smooth domestic circulation. Stimulating consumption potential through innovative models is a crucial driving force for sustained economic growth. The Party and the state attach great importance to comprehensive consumption growth. The national '14th Five-Year Plan' explicitly calls for 'comprehensively promoting consumption.'

5243 2023-07-13