Each generation has its talents, each leading the way for centuries. As the saying goes, the waves behind drive on those before, and new generations replace the old. The world is constantly evolving, and e-commerce is no exception. As e-commerce professionals, we must keep pace with the times, learning, changing, and innovating!
This is the most common and widespread method of KOL product promotion. Typically, brand owners with specific consumer groups aim for sales conversion, directly selling specific products through this method. 'Lipstick King' Li Jiaqi and Taobao's live-streaming queen 'ViYa' are the most representative examples.
A bestseller is a product that can outperform competitors on the same track and has the ability to contribute to pit output.
TikTok, the overseas version of Douyin, belongs to ByteDance like Douyin. Its overall development model is similar to Douyin, but compared to Douyin's mature business model, TikTok is still in a clear entertainment phase, although it is slowly testing some e-commerce features.
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