The innovation in digital development of e-commerce has shifted the consumption system from offline to online.
Since the reform and opening-up, with the gradual dismantling of the planned economy's circulation structure and the continuous development of the socialist market economy, consumer goods have shifted from scarcity to abundant supply, and the consumer market has begun to experience rapid growth. Consumers' consumption concepts have also evolved from the initial 'satisfaction of quantity' to a gradual 'improvement in quality.' From supply and marketing cooperatives, individual businesses, and large shopping malls to today's internet e-commerce, the advent of the technological era has shifted the consumption system from offline to online.
