This is the most important and most common KOL sales method. It generally involves brand owners with specific consumer groups, with sales conversion as the goal, directly selling specific products through this method. 'Lipstick King' Li Jiaqi and Taobao's 'Queen of Sales' Wei Ya are the most representative cases.
A hit product — is a product that can outperform competitors in the same track and has the ability to contribute to slot output.
TikTok is the overseas version of Douyin. Like Douyin, it also belongs to ByteDance, and its overall development model is similar to Douyin. However, compared with Douyin's current mature business model, TikTok is still clearly in an entertainment stage, although it is also slowly testing some e-commerce features.
2021 China Enterprise Digital Transformation Path Practice Research Report
2021 China Online Recruitment Industry Market Development Research Report
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